I have heard it time and time again… How can 140 characters actually be used as a recruiting tool. And I simply tell the person that MLM recruiting on Twitter is like fishing from an aquarium full of hungry fish. Actually, MLM recruiting on Twitter is so easy that I believe even a 1st grader could do it.
But there is are right ways and wrong ways for MLM recruiting on Twitter
These little methods do not work:
- Just posting a link to your MLM replicated website
- “You should join me team at (link)”
- “Do you need a job? (link)”
- link, link, link
No one likes Twitter spam
The first thing I tell people is that you need to realize that your followers on Twitter are real people. Treat them as if you were face to face with them. Give them respect and dignity and by all means, do not beg for them to join your MLM opportunity.
I am going to just give you a run down on MLM recruiting on Twitter as if you were just opening a new Twitter account. As a matter of fact, I strongly recommend that you do create a Twitter account especially for your MLM recruiting on Twitter goals.
MLM Recruiting On Twitter Step #1: Brand Yourself
Your Twitter handle SHOULD NOT have the name of your MLM in it. Instead, you need to brand yourself and you can share your MLM opportunity at a much later point.
Believe me, if you put something like:
- or HerbalifeBuff
People on Twitter will do a simple search and decide quickly that they do not want to follow someone who is going to try and sell them immediately. Too many inexperienced independent distributors have already ruined these approaches.
I recommend using your own name, a variation or something that would entice an expert status in the line of products you are going to be recruiting for. Just use common sense.
MLM Recruiting On Twitter Step #2: Do Not Link To Your Company Replicated Website
You will want to put a nice picture of yourself and write a short biography of your expert status in the niche you want to focus on. Some examples my be: entrepreneurship, energy consultant, weight loss expert, etc…
There is a place in your profile to install a website link. I strongly suggest you DO NOT install the link to your company replicated website.
I do suggest that you have a website/blog of your own that displays expert advice and educational resources that are based on your area of expertise.
MLM Recruiting On Twitter Step #3: Be Awesome
The majority of Twitter users did not join the site to converse with a high pressure salesperson. They join the site to meet, greet and have Tweeting fun with awesome and cool people.
Yes, you have a goal to recruit people, but you can be cool doing that. Be willing to Tweet about some stuff that does not even relate to your business. You need to build rapport and by posting a picture of your vacation to Canada, the Grand Canyon or other cool things, you can do that.
My suggestion is for every 2 Tweets you make that is related in some form to your MLM, throw in 1 Tweet that is non-related. Also, you should be consistent with posting Tweets.
Some people may debate this because they think it may be giving power to the competition… I disagree.
Connect with and support other network marketers whether they are with your MLM company or not. I have learned that many network marketers sometimes get disgruntled with their current company, and when they see how you have supported them, there is a good chance you can recruit them into your team right through Twitter.
MLM Recruiting On Twitter Step #5: Tweet Value, Not Spam
Learn to Tweet valuable information that will help your followers. You can Tweet your own educational blog posts or articles from other sources that are directly related to your MLM company.
When any of your followers or even non-followers push like or they retweet your post, that is the time you may want to directly message them. Again, you do not message them with spam, but you should ask them questions and as they answer those questions, you can determine if they qualify to be recruited as either a customer or a distributor in your downline.
At that point, I move the conversation away from Twitter to email or even better, a phone call.
MLM Recruiting On Twitter Step #6: Follow Those You Want To Follow You
I suggest using some simple tactics to get followers which you can soon turn into leads. I suggest following about 5 new people each day.
But, should you just follow anybody?
The answer is no. You want to find people who fit within your target market. Just as an example, let’s say that the primary product in your MLM is air purifiers. So the best tool to start this process is Twitter Search. You could enter terms like:
- clean air
- pure air
- air filter
- breath clean air
You will now see people who have similar terms in their names and have posted Tweets relating to that term.
Find and Follow
Now look closely at the person and their profile and make a judgment call on whether they fit in your target market.
Now I suggest you hit the follow button and send a direct message to them either asking simple questions or sharing a blog post you wrote that directly relates to what they tweeted. Start building a relationship and follow the prescribed course of moving it away from Twitter as soon as possible and you can ask them questions and educate them on you, your products and the business opportunity.
You may even want to go through the list of followers of companies that offer similar services.
Create several message scripts
As I said, I suggest following and messaging around 5 Twitter users each day that fit within the mold of your target market. You may want to develop several message scripts that you use to start a conversation with your new-found friends.
“@(Twitter User), I saw your post about ___. I thought it was great. I wrote___ at (link). What do you think?”
“@(Twitter User), you recently posted about the terrible air conditions in your city. It is bad here too, but I found a device that helps me breath better. Message me back if you would like to know more.”
As you can see, the idea is to just start a conversation and to get it away from Twitter. I do not suggest sharing your MLM company until you are presenting the opportunity to the prospect. Hopefully, that will be on a phone call or even face to face.
MLM Recruiting On Twitter Step #7: Create Twitter Files
As you find potential prospects, I suggest you create several files. You may even want to put the message scripts that you will use with these Twitter users with these files. Some ideas of files may be:
- Twitter users who used (keyword) in a post
- Twitter users who used (keyword) as a hashtag
- Twitter users with (keyword) in their name
- Followers of ____
Now just put their profile links in your document in that file and I suggest making a plan of following and messaging so many each week. Then create follow up files for users who contacted you back and the outcome of those conversations.
You may want to see these too:
- Who is This Eric Worre Guy and What is Go Pro Really All About
- 7 Steps To Build Your MLM On Snapchat
- How MLM Recruiting Using Social Media Works, Step by Step
Build a list
Just start building a list of Twitter followers. You will be amazed as to how many potential recruits you can get through MLM recruiting on Twitter. Some network marketers have found Twitter to be their top recruiting tool.
The possibilities are endless because you just have to use your creative process to consider the terms used within your MLM area. You can even go to your competitor’s pages and follow their followers.
Now if the person is already a member of the competition MLM company, I do not suggest trying to steal them away. Just leave them with a good taste in their mouth about you and if something happens with their current MLM company, they will remember you hopefully.
Another great tool
There is another tool that allows you to type in a hashtag, keyword or even the name of an influencer. Suddenly, all the followers or users of that term will pop up on your page. You can simply hit follow on each one, wait a few days and see who follows you back and then send your brief message to start a conversation.
The tool I am talking about is Crowdfire.
MLM Recruiting On Twitter Step #8: Create Contests
I have found that there are many Twitter users that “jump” on board simple contests. You could offer a free air purification, weight loss, nutrition, etc… consultation for the Twitter users who retweet your post say 6 times. Have a report already typed up and send it to their email or have a link in Dropbox.
Or you could give away free samples of your product. Again, it all flows back to your own creativity.
MLM Recruiting On Twitter Idea
Now I know some creative MLM geniuses have built special landing pages on their website that are geared toward which ever social media site the person is coming from.
You may want to build a special Twitter landing page on your website that educates the person about your area of expertise. You will want to put several call to actions in that landing page that entice the person to provide you with their contact information; I suggest a phone number being a great idea along with their email.
If you can get their address, even better.
Set up a time to give them a presentation
Now that you have asked them questions and they have responded with positive responses, it is time to set up a time to present the opportunity to them.
Every MLM company has different ways and means to do this, but I always recommend that newer distributors use all the third party tools available to them.
You may even consider using 3 way calling and having your sponsor guide the presentation along. After all, that is why they are your sponsor and when you bring in a new team member, they also become their team member.
MLM recruiting on Twitter works great
If done properly.
Many network marketers have enjoyed huge success using Twitter as a recruiting tool. I highly recommend that you use the method, but follow the steps I listed above so you are not put into a spammer category.
While MLM recruiting on Twitter will rock your network marketing business, I want to share another tool that will send your network marketing business to the stars. Working with my friend and confidant, Eric Tippetts, we developed a tool that takes MLM recruiting to a level of no resistance and zero rejection.
Our Rocket Recruiting App takes away all the pain out of convincing people, the fear of approaching people and the methods to overcome the most difficult objection – money. The system is so simple that anyone can learn it quickly.
Put Twitter and Rocket Recruiting together, and you will be the next MLM superstar.
Just follow the steps and I know success is on your doorstep.
Thank you for visiting today. I hope you gained a whole new MLM recruiting on Twitter outlook. If you have questions or input, post it below. And please share this with others.
Thanks and may your recruiting dreams come true.P.S. - Looking for an easy-to-duplicate system and a network marketing home? CLICK HERE to check out The Elite Postcard System! and build your business using direct mail!
Best Wishes In All Your Business Ventures
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